We have some upcoming projects like, of course, Virgil Jordan 2 is coming out in the near future, which is very distressed. We’re seeing a lot of vintage treatments, pre-distressed. What are some of the trends in streetwear people can expect to see in the fall?ĭT: “There are several trends that are happening that I think are interesting. We’ve worked with Fear of God on a couple of drops around different moments - we did a drop raising funds for the Gianna Floyd Foundation, we also did one during the election with Kamala Harris, a Kamala Harris x Fear of God hoodie, we’ve done several launches with The Hundreds, we launched Drake’s Better World Fragrance House.” We’ve done some pretty cool drops so far. It’s a way for brands to launch coveted product on the site with a notification opt-in, so if you’re a consumer and you follow your favorite brand and you see they have something cool coming up and it’s a drop, you can click ‘notify me’ and then you’ll get a push notification sent to your phone 24 hours and 15 minutes before it launches. And Drops is something that leans into the sneaker and streetwear space. For example, with Checkout we’ve made some big improvements and launched some new features. What I was able to do is advocate for my brands, my designers that I work with and help them shape the product in a way that’s beneficial for them. When I came in, obviously there wasn’t anybody in this role doing what I’m doing and nobody had that perspective from a streetwear or sneaker partners’ frame of mind. Since arriving at Instagram, what have you worked on?ĭT: “Some of the biggest things were on the product side and behind the scenes. We have such an incredible presence on Instagram as it pertains to sneakers and streetwear, and I’m very fortunate and happy to be in this role and help unlock new opportunities for these partners and friends I’ve made over the last few decades.” Very excited to be on this team, on fashion partnerships under Eva Chen, working with the best partners in the world. I work very closely with brands, designers, retailers to help them tell their stories on Instagram and grow their businesses. My job here is overseeing all the streetwear and sneaker relationships. Once the role was created, I went through the formal process of applying. She reached out to me saying, ‘Eva was thinking about creating this role, would you be interested?’ This was a while ago, maybe March 2020. How did you land at Instagram as its head of streetwear and sneaker partnerships?ĭennis Todisco: “ Eva Chen realized that this was a fast-growing segment on Instagram, put the word out and I connected through a former coworker of mine, Fadia Kader.

The Collabs: Rothy's & Evian Team Up on Tennis Line Made Up of Repurposed Water Bottles From the US Open + Moreīelow, Todisco offers a look into his role at Instagram, the legacy of and talks about the streetwear trends and sneakers people should expect to dominate this fall.

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